This video presents a three-level framework ("Bootstart Blueprint") for launching startups in 90 days. Level 1 (2 weeks): Design a business model using a simplified Lean Canvas, testing it with potential customers. Level 2 (10 weeks): Validate demand by selling a demo before building the product, mastering sales skills. Level 3 (ongoing): Achieve product-market fit by focusing on customer activation, retention, and referrals within a "customer factory" system. The presenter offers a course, Lean Foundry, to guide this process. Hobby vs. Business: Crucially distinguish between a hobby and a business; the latter requires revenue generation. Serious commitment is needed to transition from hobby to business. Demand Validation: Before building, rigorously test if there's sufficient demand. The "sell before build" approach (selling a demo, not the product) is recommended. Level Two: Securing Commitments: Dedicate 10 weeks to designing and selling your product (via demos) before building. Gather tangible commitments (letters of intent, pre-orders). Level Three: 10x Launch Growth: Focus on achieving product-market fit. Create a system to acquire, retain, and generate referrals from happy customers (the "Customer Factory"). The Customer Factory: Prioritize three key activities: customer activation, retention, and referrals. These drive revenue and growth. Systematic Growth: Instead of a "big bang" launch, tackle growth in stages, using metrics to track progress. Lean Foundry and Founder First Community: Information about a program to support entrepreneurs in building their businesses. just about sketching those first three business models sharing them with other people and seeing if they care about your idea because to be honest a startup can easily consume years of your life and before signing up for that you should know if the journey is going to be worth the ride. Now once you've shared your business models with a few people you'll quickly hit the first fork in the road you'll know if it's something you want to take further and turn into a business or maybe keep as a side hustle or hobby. Now there's nothing wrong with leaving your idea as a hobby, Hobbies are good for tinkering with new technologies and learning new skills. But if you're like me and driven to build a business, then it's important to recognize that the key difference between a hobby and a business is revenue. If you're serious about turning your idea into business, then you have to take it seriously and commit to testing. Not only can you build it, but more importantly, will enough people care. If you're ready to commit, you're then ready to go to level two. Level two is what I call demand validation or sell before you build. This is where you test. If enough people will care about your idea enough to buy it before you build it. And this is quite different from what most entrepreneurs do at this stage. Most entrepreneurs at this stage would start with building their product first, but this is often a recipe for building too much or building the wrong product entirely, because you don't yet know what your customers really want. Plus, there's the added pressure of how you'll fund your product development. you tap into your savings or work slowly, nights and weekends, or try to raise funding from investors. In my opinion, it's still too early to make that choice, which is why I recommend setting aside the next 10 weeks or so to first design and sell your product before going all in and committing to build it. So, how do you sell a product without a working product, using a demo cell, build approach, build a demo, not a product, and sell that. If you can sell the demo, why even build the product? That's the essence of demo, sell, build, and yes, Selling a product using just a demo is possible across any type of product category. we buy demos of new products all the time. And it isn't just limited to consumer products, Even large companies sign pilots for $100,000 products, not after using a working product, but after seeing a working demo, In fact, the more
