This video explores using AI in marketing. While AI tools like ChatGPT and Bing Chat can assist with tasks like keyword research, content creation, and ad copy generation, they have limitations. The presenter emphasizes the crucial role of human oversight to ensure accuracy, relevance, and brand consistency. AI is presented as a helpful tool to enhance, not replace, human marketers' skills and judgment. But if you ask it a more tailored question like undoing the marketing for a nationwide USA accounting firm that works for businesses with turnover between 500k and 1 million dollars in the agricultural sector, Please write me some Google ads. Can you tell me 10 keywords? A personal injury law firm from the USA based in Texas should be ranking for on Google relating to personal injury law. Now these are okay, no complaints. we'd obviously need to go and check their search volumes.04:07And we'd also need to think about are there any other high value phrases that aren't included here, which we cover, which we'd want to make sure included. But this is a good start. Bing chat produced similarly generic keywords with less variety than chat GPT being stuck with lawyer throughout whereas chat GBT included attorney in some of the keywords.04:25Now of course, an experienced marketer is going to know that you don't just want to be targeting loyal phrases. you're going to want to include some variations in there. things like keywords targeting attorney, all of course, based on search volume, and making sure that this is terminology that your customers are actually likely to use.04:39We can then ask ChatGPT to create a service page outline, which includes some USPs. This outline could be better instead of explaining the services in the first paragraph. chat. GPT chose to use that space to introduce the business. An experienced marketer would have known that if you want to get good results from this page, you need to immediately establish run relevance as soon as a visitor lands on it.05:01So therefore, we probably want to talk more about how the potential customer is feeling and establish that bond between their issue and what our service is. That said, this is a good start. You could tweak and refine this. Now, Bing's outline opted to share all the important information about product liability law before moving on to explain why you should choose this firm.05:19Obviously, it's important to have a mark to look over the work that's produced by an AI and make sure it's structuring this in an effective way. Someone looking for law services is going to want to know that this firm actually does the thing that they offer.05:29And that's going to be more important to them initially than the family owned element. For example, once they've seen that you offer the service that they're interested in, then they're looking for information about what sets you apart from competitors.05:39But without that initial relevance, you're not going to get them to care about the other stuff. We can then use this outline to write our blog. But Tim, why are we just getting the AI to generate the content for us? I'll show you why the content produced by Chat GPT is okay.05:51And it can be used as a guide, but it does tend to be fairly generic. We asked for a friendly knowledgeable tone of voice, but it's just not quite there. But way to describe it is basic. The copy that Bing Chat wrote for us was even more basic.06:04We didn't even get the luxury of proper headings like we did with Chat GPT. Now, most AI content either from GBT4 requires the attention of someone who is experienced in content marketing, or who knows the business really well To get it shaped up.06:17make sure it matches the company's tone of voice and does the thing that it's supposed to do on that page. I convince and motivate the customer to act. Speaking of experienced marketers, did, you know, the team here at Exposure Ninja offers a completely free review of your website, digital marketing done by a human, not a robot, Sorry, AI, just go to exposureninja.com.06:38Forward slash review to request yours today. In some cases, if we determine that the free review isn't going to be the most useful thing that we can do for you.
