കേരളത്തിലെ വളർന്നുവരുന്ന സ്റ്റാര്ട്ടപ്പ് സംസ്കാരവും ഇവന്റുകളും ഡിസൈനേഴ്സിന് അവസരങ്ങൾ സൃഷ്ടിക്കുന്നു. യുഐ/യുഎക്സ് ഡിസൈനിങ് ഒരു ട്രെൻഡാണ്. എഫ്ഒഎഫ് പോലുള്ള ഇവന്റുകളിലൂടെ നെറ്റ്വർക്കിങ് സാധ്യമാകുന്നു. മലയാളിത്വം ഒരു കണക്ഷനും ഐഡന്റിറ്റിയുമാണ്. ഇമോഷൻ എന്നത് ഒരു അനുഭവത്തിലൂടെ ഉണ്ടാകുന്ന മാനസികമാറ്റമാണ്. മോഷൻ ഡിസൈൻ, ഇമോഷണൽ ഡിസൈൻ എന്നിവയിൽ പെരിഫറൽ വിഷൻ, മോഷൻ പ്രിൻസിപ്പിൾസ് (ഡിസ്നി ആനിമേഷൻ പ്രിൻസിപ്പിൾസ് ഉൾപ്പെടെ) എന്നിവ പ്രധാനമാണ്. ഗ്ലോബൽ ആപ്പുകളുടെ ഡിസൈനിൽ ഇന്ത്യൻ യൂസർ ഇന്റർഫേസ് ആവശ്യങ്ങൾ കണക്കിലെടുക്കണം. ഡിസൈനർമാർ യൂസർ എക്സ്പീരിയൻസിനെ മെച്ചപ്പെടുത്തുകയും ഇമോഷണലി കണക്ട് ചെയ്യുകയും വേണം. AI യുടെ വരവ് ഈ മേഖലയെ സ്വാധീനിക്കും. The speaker highlights the importance of networking at startup events like F&F (Friends & Family) and scale-up events. These events provide opportunities for designers to connect with potential employers and collaborators, emphasizing the value of personal connections in career advancement within Kerala's growing tech scene.The speaker explores the motivations behind designers attending F&F events, focusing on the hope of establishing valuable connections that can lead to job opportunities and collaborations. The emphasis is on the potential for career advancement through networking and building relationships with other professionals.The speaker delves into the unique "Malayali" connection and its impact on networking events. The speaker observes a shared sense of community among attendees, fostering a sense of trust and mutual support, which transcends geographical boundaries and influences professional interactions. The speaker discusses the burgeoning startup culture in Kerala, leading to a surge in demand for UI/UX and graphic designers. This trend is fueled by the increasing number of startups and scale-ups, creating numerous design opportunities and events connecting designers with potential employers. This segment details how the system initially used photos for verification, leading to fraud. To combat this, a more interactive verification process was implemented, requiring users to perform actions like blinking and smiling to confirm their identity, thereby preventing photo fraud without causing emotional distress. The system checks for blinking and motion detection to verify the user's presence.The speaker explains the concept of motion in animation and its importance in user experience design. They differentiate between mechanical and natural motion, illustrating how our brains perceive and react differently to each. Natural motion, like a bird flying, feels intuitive and engaging, while mechanical motion, like a factory machine, lacks the same emotional connection.This section discusses how animators use motion to create engaging experiences. The speaker explains that even simple characters like stick figures can exhibit natural motion principles that resonate with viewers. They highlight the significance of understanding and applying these principles to create more intuitive and enjoyable user interfaces.The video explores the 12 principles of animation, originally developed by Disney animators, and their application in modern UX design. The speaker explains how these principles, such as squash and stretch, anticipation, and follow-through, can create more engaging and intuitive user experiences by mimicking natural human motion and expectations. The principles are not just for animation but can be applied to UI/UX design to create more engaging experiences.The speaker demonstrates how the principles of squash and stretch, ease-in/ease-out, and anticipation are used to create natural and engaging animations in user interfaces. They explain how these principles make interactions feel more intuitive and less mechanical, improving the overall user experience. Specific examples are given, showcasing how these principles enhance user interaction.This segment delves into more advanced animation techniques like ease-in/ease-out, secondary action, and follow-through, providing detailed explanations of how they can be applied to create more realistic and engaging user interfaces. The speaker uses examples to show how these techniques improve the user experience by making interactions feel more natural and less jarring.The speaker contrasts linear and non-linear motion, explaining how the latter, with its ease-in and ease-out effects, creates a more natural and engaging user experience. They illustrate the difference using examples of animations, emphasizing how non-linear motion enhances user perception and interaction.This segment covers the importance of timing, anticipation, and follow-through in creating smooth and engaging animations. The speaker uses examples to illustrate how these principles contribute to a more natural and intuitive user experience. The concepts are explained with clarity, making them easily understandable for viewers.The speaker explains the animation principles of staging and secondary action and how they improve user experience. Staging helps focus user attention, while secondary action adds subtle details to enhance the overall experience. Examples are provided to illustrate how these principles can elevate the visual appeal and usability of an interface.This section highlights the key benefits of using animation in UX design. The speaker focuses on how animation can grab a user's attention and guide them through an interface, making the experience more engaging and intuitive. Specific examples from popular apps and websites are used to illustrate these points.This segment explores how animation can keep users engaged, even during loading times or periods of inactivity. The speaker explains how providing feedback through animation improves the user experience by keeping them informed and preventing frustration. Examples are given to show how this is achieved in practice.The final segment emphasizes the importance of motion choreography in UX design. The speaker explains how careful planning and execution of animations can create a cohesive and enjoyable user experience. They highlight the need for a well-defined process for creating animations, comparing it to directing a play. The importance of consistency and avoiding jarring transitions is stressed. This segment uses the analogy of a runner nearing the finish line of a marathon, only to find an underwhelming reception, to illustrate how user expectations can be unmet, leading to a negative emotional experience. This highlights the importance of aligning user expectations with the actual outcome in design.The speaker emphasizes a designer's role in creating a positive and delightful user experience, ensuring users complete their intended tasks within an application and fostering emotional attachment to encourage return visits. This defines the core responsibility of user experience design.This segment introduces Don Norman's framework for designing delightful experiences, encompassing visceral, behavioral, and reflective levels of user interaction. The speaker uses a personal anecdote to illustrate these three levels and their impact on user satisfaction.This segment delves deeper into Don Norman's three levels of user experience: visceral (initial impression), behavioral (interaction), and reflective (long-term memory). The speaker explains how catering to all three levels is crucial for creating truly delightful and memorable user experiences.The discussion shifts to the digital application of Don Norman's framework, emphasizing the importance of UI design (visceral), representation (behavioral - visual aspects), and expression (reflective - motion and interaction) in crafting engaging digital products. This clarifies the practical application of the theory.This segment expands the definition of motion design, moving beyond its typical association with UI/UX to encompass broader applications like branding, advertising, and immersive installations. A case study of an interactive installation is presented to illustrate its diverse uses.The discussion explores emerging trends in motion design, particularly the integration of VR/AR technologies to create immersive and interactive experiences. The speaker highlights the potential for motion design to enhance user engagement in these new spaces.This segment focuses on the importance of micro-interactions and micro-animations in UI/UX design, emphasizing their role in guiding users and enhancing the overall user experience. The speaker explains how these subtle design elements can significantly impact user satisfaction.The discussion turns to the challenges and considerations involved in designing global applications, particularly the need for inclusivity and cultural sensitivity. The speaker discusses the importance of catering to diverse user needs and preferences across different regions and cultures.This segment presents a case study of a global payment app, highlighting the design challenges encountered and the solutions implemented. The focus is on addressing accessibility issues and improving user experience for Indian users through micro-interactions and animations.The speaker concludes by emphasizing the importance of iterative design processes, user feedback, and continuous improvement in achieving a successful design outcome. The case study of the payment app is used to illustrate this point, highlighting the ongoing process of refinement based on user input. The speaker contrasts the aspirations of new designers with the realities of the job market. Many enter the field with limited experience, leading to challenges in securing stable employment. The speaker uses the example of individuals moving to Dubai for work, highlighting the cultural nuances and networking opportunities abroad.The speaker discusses the unique "Malayali" connection and its influence on professional relationships, both within Kerala and abroad. They explore how this shared identity fosters trust and mutual support, creating a sense of community and facilitating networking opportunities, even in unfamiliar environments.This segment builds upon the previous discussion of the "Malayali" connection, illustrating its pervasive influence across various contexts and locations. The speaker emphasizes the sense of comfort and support this connection provides, regardless of geographical distance.The speaker introduces the concept of "emotion" as a crucial element in design, defining it as a change in mental state triggered by experiences. This segment lays the groundwork for understanding the role of emotional responses in design and user experience.Building on the definition of emotion, the speaker explains the significance of emotional connections in design. The speaker emphasizes the importance of designers understanding and incorporating emotional responses into their work to create meaningful user experiences.The speaker uses the example of airport experiences to illustrate the concept of emotion, demonstrating how various emotions can be evoked in different situations. This segment reinforces the understanding of emotion as a dynamic and multifaceted aspect of human experience.The speaker expands on the concept of emotion, discussing its influence on human connections and relationships. They highlight the different types of emotional responses we experience in various interactions, emphasizing the importance of understanding these emotions in design.The speaker shifts the focus to the designer's role in understanding context and the emotional landscape of their work. They use the example of a strike in their hometown to illustrate how designers must consider the emotional impact of their work on users.The speaker draws a parallel between the survival strategies of early humans and the principles of design, highlighting the importance of awareness and responsiveness to one's surroundings. This segment uses an analogy to illustrate the importance of peripheral vision and situational awareness.The speaker discusses the concept of peripheral vision and its importance in situational awareness, drawing parallels to how early humans survived in challenging environments. This segment emphasizes the practical applications of this concept in design and everyday life.The speaker connects the concept of peripheral vision to mindfulness and its relevance in design. They contrast the present-day distracted state of individuals with the heightened awareness of early humans, suggesting that incorporating this awareness into design can improve user experience.The speaker explains the concept of peripheral vision in detail, explaining its biological function and its importance in design. The speaker uses examples from various fields, such as sports and driving, to illustrate the practical applications of this concept.The speaker continues to discuss peripheral vision, providing additional examples of its application in various contexts, such as sports, driving, and military operations. This segment emphasizes the widespread relevance of this concept.The speaker connects the concepts of motion and emotion, exploring their interconnectedness and impact on user experience. They use examples to illustrate how motion can evoke emotional responses, highlighting the importance of understanding this relationship in design.The speaker reiterates the importance of networking and emotional connection, emphasizing the value of building relationships and fostering a sense of community. The speaker uses personal anecdotes to illustrate the lasting impact of these connections.This segment focuses on the speaker's personal experience of the power of local connections, highlighting the lasting impact of networking within one's community. The speaker emphasizes the importance of building relationships with people from one's hometown.The speaker shares their personal journey, illustrating the importance of networking and the lasting impact of early professional connections. The speaker emphasizes the long-term benefits of building relationships with colleagues and peers.The speaker discusses Kerala's unique environment as a natural incubator for startups, highlighting the strong networking culture and the supportive ecosystem that fosters innovation and growth. The speaker emphasizes the collaborative spirit among entrepreneurs and professionals in Kerala.The speaker uses the example of Steve Jobs and Apple's design philosophy to illustrate the importance of design in product development. The speaker highlights the long-term impact of seemingly minor design decisions.The speaker summarizes the key concepts discussed throughout the video, connecting emotion, motion, and design. They reiterate the importance of understanding these elements for creating successful and impactful designs.The speaker concludes by discussing the aspirations and expectations of designers, highlighting the common desire for career success and financial stability. The speaker offers a realistic perspective on the challenges and rewards of a career in design. This segment defines motion design as controlling time and position to create change, emphasizing that effective animation should evoke emotion and create a connection with the user, ensuring the application feels engaging and memorable, leading to repeat usage. The speaker highlights the importance of emotional connection for user engagement and retention.The speaker discusses essential tools and techniques for animation, mentioning popular software like After Effects and other applications for SVG animation and motion design, while also emphasizing that the choice of tools depends on the specific project and personal preference. The discussion also touches upon the importance of communication between designers and developers using tools like Inspector Space Time. This segment stresses the importance of early discussions with the development team to ensure the animation aligns with the application's goals. The speaker advocates for focusing interaction design on user needs, using the example of a wallet button appearing only when needed, avoiding blank screens, and providing enjoyable experiences even during loading times.The discussion shifts to prioritizing content over animation when data is available, stating that animation should serve a purpose and engage the user, especially during loading times or moments of inactivity. The segment emphasizes the need for a clear purpose behind every animation and motion design choice.The speaker connects motion design to the concept of choreography, requiring skill and vision. The discussion then introduces peripheral vision, explaining its importance in design, urging designers to consider the broader context and multiple perspectives when creating an application or experience. The speaker encourages a wide-lens approach to problem-solving.This segment explores the impact of AI tools on motion design, acknowledging the potential for automation but emphasizing that AI currently lacks the ability to create emotionally engaging animations. The speaker argues that the designer’s role in understanding and conveying emotion remains crucial, even with the assistance of AI tools.The speaker contrasts linear, mechanical motion with the potential of AI in animation. While acknowledging AI's ability to provide data and answers, the speaker stresses that AI cannot currently replicate the emotional connection achieved through human-designed animation. The segment highlights the continued importance of human empathy and understanding in motion design.This segment emphasizes the designer's role in understanding and empathizing with the user's needs and emotions. The speaker emphasizes that even seemingly simple design elements like chairs in a restaurant are designed with user experience in mind. The importance of considering the user's entire experience is highlighted.The speaker further elaborates on the designer's responsibility to create delightful user experiences, focusing on empathy and understanding user needs across various contexts. The segment uses examples of user interactions in different settings to illustrate the importance of considering the user’s emotional state and physical environment.The discussion focuses on the ongoing process of problem-finding and problem-solving in design, emphasizing the designer's role in continuously seeking solutions that improve user experience. The speaker advocates for inclusive design practices, highlighting the need to understand and cater to the needs of diverse user groups.The final segment clarifies the distinction between interactive and non-interactive animation, using examples like micro-interactions and motion graphics in advertisements. The speaker concludes by defining motion design as encompassing both interactive and non-interactive forms of animation, emphasizing the versatility and broad application of the field. Playlist Key highlights from the talk with titles
