Raphael Shad, founder of Cron (acquired by Notion), discusses the underrepresentation of designers as founders. He emphasizes design's role in product desirability, feasibility, and viability, bridging design, business, and technology. He encourages designers to learn to code for better product control and advocates for engineers to cultivate design sensibilities through practice, exposure to good design, and reading design books. Shad details his design process: sketching, high-fidelity prototyping, and coding, stressing the importance of user feedback and iterative refinement. He concludes by urging designers to become founders and founders to prioritize design. /