You'll get an inside look at how deeply Uber's CPO immerses himself in the user experience, actually driving and delivering regularly, which really shows you what it means to build profound product empathy. You'll realize that 'dogfooding' goes way beyond just testing features; it’s about experiencing the raw emotions and subtle frustrations that users face, revealing insights you'd never get from data alone. You’ll hear about the incredible dedication to fixing problems, where detailed reports and relentless follow-ups ensure that real-world issues—like the ones you'd face as a driver—are addressed, not just noted. You might be surprised by the true 'aha!' moments, like how essential human interaction is for drivers, or even get some practical tips on how you can be a more considerate rider yourself! You'll find out how Uber transforms 'dogfooding' into a company-wide cultural norm, not just a CPO's hobby, through organized events and even friendly competitions that get hundreds of employees directly engaged with the product. You'll learn about the crucial step of operationalizing feedback: it's not just gathered but guaranteed to be addressed, as teams commit to fixing hundreds of identified issues as part of their core objectives. If you're working on a non-consumer product, you’ll get invaluable advice on how to build deep empathy. Imagine setting up an internal 'mock' customer environment or literally sitting beside your users to understand their daily struggles – you’ll see how effective this can be. This section really pushes you to stretch your understanding of customer empathy, encouraging you to step into your users' shoes—even if it's a test account—to personally experience every friction point, just like the speaker did with the merchant setup flow. If we want to build something that's lasting, we want to build something that is durable, and we want to build something that truly transforms an individual from point A to point B, it has to be rooted in something deeper. What is described as the foundational element required for building something lasting and transformative? What is the primary goal mentioned for building something durable and transformative?