produce content to market content. does that work? when oh, mean producing like a podcast to promote the show? yeah, definitely. definitely. yeah. why does that work versus say a billboard or a holding or I think it works in conjunction with all those things. it does not in place of so there's you have to touch you have to have a lot of touch points to get in the culture these days there's a lot of things competing for your attention. so sometimes if you're really deep in you're a big podcast listener or watcher uh and we have a and you're also a true crime lover that that true crime podcast about this show upcoming it's a natural right and that works. so if I made content if I produced a 10p part 1 hour series about something let's say about the financial markets what would my go--to strategy be? I've met Monica and you and you guys have green lit it. you paid for me to produce it. everything is done. I need to create a buzz about it because it's coming on netflix's homepage tomorrow. yeah. where would I go? like would it luckily you have a great following of entrepreneurs, right? so if if you make a show like that and it doesn't appeal to your base, it's doomed. so you you can go out. no, i mean i mean not for me specifically. no, say you someone like you, you go out to your base if it's huge or if it's even small. uh, and then the have the have that echo and it get larger and larger. do you think any competition could come for youtube, Instagram, Twitter? I know each of them do a different things, but are you seeing something that I have not seen in terms of competition? they all have these things all have life cycles. yeah. you know remember Myspace. yeah. any that you think is nearing the end of their life cycle that that I can't call that I can't call the the crit the global critical mass that exists today for for uh for tik tok for Instagram for youtube is pretty tough pretty tough to challenge gaming we didn't speak about this you're planning to set you planning to bring in a lot of gaming and OTt Yeah, can you elaborate how will that work? yeah, because a tv remote is a very inconvenient way to play a game. yeah. so, a lot of it um was coming in where you could just play play on your mobile as part of your subscription. uh and then now we're optimizing some of the games for tv as well, including multi-multiplayer party games and those kind of things too. so, it's basically meant to be like you've asked earlier about does games compete with Netflix sometimes and it competes for time and energy and screen time. so when we we want to be part of that with uh with those people who love gaming and this wouldn't be large AAA games. They would be like the light a little bit of both. I mean we you know we've licensed a lot of large aaa games that are in the program now. uh grand the Grand Theft auto games by way of example. they do very very well. uh and then these other there's other like mostly like games for younger people, puzzle games, all kinds of games just like netflix itself with the way we have documentary and film and television foreign language. yeah. I don't have any questions per se, ted. any