This video details how to build a successful paid newsletter, drawing on the creator's experience with two six-figure newsletters. Key differences between free (monetized via ads or digital products) and paid newsletters are highlighted. The creator emphasizes that paid newsletters are products themselves, not just writing, and should offer tangible value (research, original insights) Four criteria for success are presented: infinite repeatability, tangible benefits, objective outcomes, and price anchoring to an upside. A six-month trial period is recommended, and the creator shares a strategy of repurposing newsletter content into self-published books for double monetization. if you're thinking of starting a paid newsletter it needs to be in one of those two categories it needs to be researched curation or it needs to be original thinking.19:07If you are an expert in an industry and you have an extreme information advantage, I would encourage you to do original thinking. If you aren't an expert in an industry or you don't feel like you have a ton of pattern recognition or frameworks to share with people and that you can monetize.19:21I would encourage you to go the researched curation route and you can always go back and forth like the, it's not one size fits all, but that's generally how I would think about it.