This five-minute routine doubled business output. It involves four parts: 1) Prioritizing and completing "non-negotiables" (essential tasks) first thing, blocking distractions; 2) A 60-90 minute block of strategic action; 3) A daily "wrap-up" to address urgent issues and plan the next day; and 4) A five-minute nightly planning session to schedule the following day's non-negotiables and strategic actions. This system allows for increased productivity and control, even working fewer hours. This segment reveals the critical importance of starting the workday with high-impact, non-negotiable tasks that directly contribute to business growth, rather than getting bogged down in less important busywork. The speaker emphasizes the importance of peak mental clarity in the morning and shares how he learned this lesson from his experience running a ghostwriting business.This segment details a practical methodology for identifying and prioritizing non-negotiable tasks. The speaker provides examples of non-negotiable tasks across various business models, highlighting the importance of aligning these tasks with the business's specific goals and structure. He also emphasizes the benefits of completing these tasks first, leading to increased productivity and reduced stress. This segment addresses a common pitfall for entrepreneurs: confusing activity with actual progress. Using a client example, the speaker illustrates how focusing solely on busywork can hinder business growth, even with high activity levels. He highlights the need to dedicate time to strategic actions that directly contribute to business expansion. This segment introduces a "daily wrap" technique to manage busywork efficiently. The speaker explains how to collect and process emails, client requests, and other less important tasks in a dedicated block at the end of the day, preventing them from disrupting more important work and empowering team members to take initiative. This segment introduces the concept of a dedicated "strategic action" block, a 60-90-minute period focused solely on tasks that directly contribute to business growth. The speaker provides examples of strategic actions, such as launching new offers or improving customer experience, and emphasizes that these are important, but not necessarily urgent, tasks. This segment presents a simple yet powerful 5-minute end-of-day routine for enhanced focus and control. The speaker explains how mapping out the next day's schedule, including non-negotiables, strategic actions, and other tasks, improves clarity and reduces morning chaos, leading to a more productive and controlled workday.This segment provides a sample daily schedule incorporating the previously discussed elements: non-negotiables, strategic actions, and a daily wrap. The speaker emphasizes the importance of planning a typical week to align with personal preferences and business goals, promoting consistency and productivity. "doing the wrong stuff" focus on things that move the needle what ACTUALLY grows the business do the non-negotiables first after non-negotiables unlock reinforce belief that YOU are in control of your schedule "strategic action time" add "daily wrap" block at end of day 5 minute daily routine solve all the random solve that pops up during the day list out So instead, I built a fiveinut end-of-day routine that made me 10 times more focused the next morning and allowed me to actually be in control of my time.12:08Here's what to do So your daily wrap is at the end of your day at the end of that daily wrap spend 5 minutes mapping out tomorrow list out your non-negotiables list out your strategic actions list out everything else you need to get done like bringing the kids to school or going to the gym or doing groceries or whatever it is and then schedule every single thing you wrote down to an hour. Here's the breakdown of the 'non-negotiables' part of the routine: What it is: A 'non-negotiable' is the single most important task you need to accomplish in your business, essentially the core activity that needs doing almost every day. When to do it: The routine emphasizes tackling this non-negotiable task first thing in your workday, ideally within the first 90 minutes. Why it's important: You perform this crucial task when your focus, mental clarity, and effectiveness are at their peak. Doing it first ensures it gets done with higher quality and in less time, free from distractions. It's the simplest way to prioritize what truly matters โ by doing it before anything else. Completing this often challenging task early builds positive momentum for the rest of your day, helping you avoid the negative pull of distractions like social media.