How to Setup an A/B Test With the Optibase Webflow App | Highlights and Annotations by Gistr.

Website testing reveals conversion event inconsistencies. While some events (e.g., email submission) triggered correctly, others didn't. The app's results tab displays detailed event data, allowing filtering by date to analyze conversions and views separately. Objective: To A/B test two different versions of a website heading (e.g., Heading A vs. Heading B) to determine which performs better based on defined conversion events. Procedure: Initiate the A/B Test: 1.1. Create a new A/B test within your testing platform. 1.2. Give the test a descriptive name (e.g., "Main Heading Test"). Create and Connect Variant A (Control): 2.1. Create the first variant, typically named "Variant A". 2.2. Select the original heading element on your webpage that you want to test. 2.3. Connect Variant A to this selected heading element using the platform's "Connect" feature. Create and Connect Variant B (Challenger): 3.1. Create the second variant, typically named "Variant B". 3.2. Right-click on Variant A within the testing platform and select "Duplicate". 3.3. Rename the duplicated variant to "Variant B". 3.4. Select Variant B. 3.5. Click the "Connect" option for Variant B. This links the duplicated (and potentially modified) heading to the test. 3.6. Optional but recommended: Modify the text or style of the heading associated with Variant B as needed for your test. 3.7. Verify that only one variant's heading (A or B) is visible in the editor at a time by toggling between them. Activate the Test: 4.1. Ensure both variants are correctly set up and connected. 4.2. Set the A/B test status to "Go Live" or "Activate". Publish Website Changes: 5.1. Publish the changes made to your website to deploy the A/B test to live visitors. Verify Test Implementation: 6.1. Visit the live webpage where the test is running. You should randomly see either the heading from Variant A or Variant B. 6.2. Refresh the page several times. The heading variant initially shown should consistently appear for your session to ensure a consistent user experience. Monitor Results: 7.1. Navigate to the "Results" or analytics section of your A/B test within the platform. 7.2. Observe the data accumulating for each variant (e.g., impressions, clicks, conversion events). 7.3. Perform any defined conversion actions on the live site (e.g., submitting a form, clicking a button) while experiencing both variants (if possible, using different browser sessions or incognito modes). 7.4. Check the results periodically to see how conversion events are being attributed to Variant A versus Variant B. , ,