This video outlines four concepts to simplify business growth. First, conquer "resistance" (the reluctance to work) by understanding it's a battle between your old and new selves. Second, prioritize high-leverage tasks (those with maximum return) during peak cognitive times (usually mornings). Third, conduct a time audit to identify time-wasting activities and optimize your schedule. Finally, address limiting beliefs by using affirmations and evidence stacking to rewire your mental paradigm and stop self-sabotage. The thing you want to do is not reeaaallly that hard to do. The resistance is in your head. Leverage is key. "Not all work is created equal" "peak cognitive power" the first 20 minutes of discomfort finding flow is your body ramping up norepinephrine and other "feel good" chemicals. but often we feel this as us "not focusing" and so we look for distraction, breaking the ramp into flow state he recommends a TIME AUDIT This segment introduces the concept of "resistance" as the internal struggle against doing the work, drawing from Steven Pressfield's "The War of Art." It uses the Native American tale of two wolves—one good, one bad—to illustrate the internal conflict between your current self and your potential self, where resistance is the weapon of the old self hindering progress. This section explains the importance of identifying high-leverage tasks (those with high returns on effort) and aligning them with peak cognitive power times. It emphasizes that maximizing both leverage and cognitive power significantly improves efficiency and effectiveness, leading to better results and a more streamlined workflow.The speaker identifies the three most important high-leverage tasks in most businesses: getting traffic, closing clients, and fulfilling client needs. He stresses the importance of scheduling these tasks during peak cognitive power times (typically early mornings) to maximize productivity and avoid wasting time on low-leverage activities. This segment highlights the crucial role of data in understanding and improving business performance. Tracking data objectively reveals bottlenecks and areas for improvement, preventing wasted effort on fixing the wrong issues. The speaker asserts that a lack of data is the primary limitation for entrepreneurs, leading to self-sabotage. This segment emphasizes the importance of tracking how you spend your time versus how you plan to spend it. By comparing your daily schedule with a spreadsheet of your actual activities, you can identify time-wasting behaviors (e.g., excessive social media use) and optimize your time allocation to focus on high-leverage tasks, ultimately making business easier and more efficient. This segment focuses on achieving "easy mode" in business by maximizing focus and flow states. It emphasizes eliminating distractions, embracing the initial discomfort of focused work (the brain's warm-up period), and the importance of working through that initial resistance to achieve a hyper-productive state.This segment addresses the discrepancy between planned and actual time spent on tasks. It highlights how the "old self" often sabotages productivity by leading to procrastination and time wasted on low-leverage activities. The speaker introduces a three-step time management system to address this issue, emphasizing the importance of planning, tracking, and aligning expectations with reality. This segment introduces the concept of a "mental paradigm," or the way individuals view themselves and the world. It explains how limiting beliefs about money, sales, or business can lead to self-sabotaging behaviors that prevent success. The speaker uses the analogy of colored glasses to illustrate how biased perceptions influence actions and results. This segment describes limiting beliefs as a "bungee cord" that pulls individuals back from their goals. It introduces a two-step process to overcome these beliefs: affirming the opposite of the limiting belief (e.g., "money is abundant" instead of "money is scarce") and stacking evidence to support the new belief.This segment details the practical application of affirmations and evidence stacking. It clarifies that affirmations are not about manifestation but about using repeated positive experiences to rewire beliefs and change actions. The speaker emphasizes the importance of documenting any evidence that supports the desired belief, further reinforcing the new mental paradigm and preventing self-sabotage. "giving you the CHOICE for how you spend your time" "based on how you planned/actual you can optimize how you spend your time. you can make adjustments based on difference.