You'll immediately grasp the core idea that what people say they want often doesn't match what they actually do , which is a huge eye-opener for product design. This clip walks you through Netflix's own journey, showing how their A/B tests consistently proved that not displaying the content catalog upfront led to better sign-up rates, completely contradicting survey results. You'll see how users got 'bogged down' when presented with too many choices too early, highlighting the danger of overwhelming people before they're ready to commit. You'll learn about Netflix's innovative solution: a non-interactive, personalized content wall that gives a taste of what's available without inviting pre-commitment 'shopping mode.' what we've learned is that you need to observe what people do not what they say. Every time the winner was actually the control experience experience without any content in it. What was the primary lesson Netflix learned from running tens of thousands of tests? What did Netflix's initial surveys indicate potential customers wanted to know before signing up? What unexpected behavior did Netflix observe in qualitative studies when users were shown content prototypes? What was the surprising outcome of Netflix's A/B tests regarding showing content to potential sign-ups? According to the speaker, why did simply showing a page of content not lead to higher sign-ups for Netflix?