WWDC18: The Qualities of Great Design | Apple | Highlights and Annotations by Gistr.

This WWDC presentation explores the qualities of great design through interviews with 13 designers. The discussion reveals that quality is subjective, multifaceted, and stems from care, intentionality, and effort. Aspirations for simple, stunning, timeless designs with positive impacts are highlighted, along with practical techniques like prototyping, seeking feedback, and collaborative communication to achieve design excellence. এই ভিডিওতে অ্যাপলের একজন ডিজাইন ইভানজেলিস্ট লরেন স্ট্রেহলো দারুণ ডিজাইনের গুণাবলী নিয়ে আলোচনা করছেন। তিনি বেশ কয়েকজন ডেভেলপারের সাথে কথা বলেছেন এবং তাদের কাছ থেকে গুণগত মান সম্পর্কে তথ্য সংগ্রহ করেছেন। তিনি অ্যাপ ও গেম ডিজাইনের ক্ষেত্রে "আকর্ষণীয়" এবং "কালজয়ী" ডিজাইনের গুরুত্ব তুলে ধরেছেন। ভিডিওতে বিভিন্ন ডিজাইনারদের সাথে সাক্ষাৎকারের অংশ এবং তাদের মতামত অন্তর্ভুক্ত রয়েছে। Lauren Strehlow is a Design Evangelist at Apple. Her role involves helping developers create great apps. how it influences our perceptions and design directions. we're also going to talk about its effect on people's lives. [laughs] actually, this is really exciting because it turned out to be so much more than what I expected. we're also going to hear about aspirations from the designers that I interviewed, to hear what drives them, what goals they have when they're striving for quality, even if those goals seem unattainable. and finally, I want to share some techniques that were revealed while asking people about their experiences. and I hope that these techniques can help you approach the challenge of designing for a lot of people. so this session is all about the qualities of great design defined by designers. so let's kick things off, and get started, and hear a few answers to this one simple question: what is quality? >> quality is nothing else than what we agree upon is good. >> if something is quality, it implies that there is nothing random about it. >> the number one thing is just that something with a lot of care and time went into it. >> it's one of those things that people can feel it when they feel it, and it's very hard for them to put their finger on it. >> all right. this one I can really relate to. I'm totally a feeler, and so this naturally led me to ask a follow--on question: what does quality feel like? >> does it feel like somebody has thought of you already and all the things that you need are easy to get to and very understandable? >> I think that when I'm thinking about things that are quality or handling things that are quality, it's things that aren't painful to use in any way, which could be, like, mentally painful, physically painful, emotionally painful, things that don't make me feel uncomfortable, or dumb, or [laughs] or inconvenienced. >> if you just launch the app and you feel, as you use it, oh, well, this feels like state-of-the-art technology that i'm using. this feels like it's easier for me to get things done. i feel more productive. i feel like i'm able to achieve better results. >> all the concentration that you're building up goes to the task at hand, the thing that you actually want to do. and that to me feels like quality. if you're able to achieve that, and people can be very creative, and make beautiful things, or have special moments through a device --for example, by taking really good pictures, or sharing pictures with friends, or finding the right music to play at the right moment, or, you know, doing fun stuff with facetime, and seeing people on the other side of the world that you haven't seen in a long time --all of that is very special. and again, none of that is around the UI that you're doing. none of that is about what interaction you chose to do that stuff. that should all be obvious, and blatantly unspoken, and just completely in the background. >> wow. I just love that, that quality isn't about the UI or interactions, that it's about the moment, the people. you know, these are the people that you're designing for, and you're helping them create memories and share those moments with others. that is what this is all about. so how do you design for that? well, I actually asked that question. >> it's hard. every single detail thoughtfully, well, that shows. and so being really into your craft here is the point because the best things that we love are not random. they're not slapped together. they're intentional through every detail. and if you can do that, that's quality. so let's explore one more answer to the question, what is quality, and listen to the clip again. >> the number one thing is just that something with a lot of care and time went into it. >> this one in particular really resonated with me because when you're writing questions to interviews like, what is quality, you naturally end up asking yourself, and to me, quality is all about care. so when I heard care connected to quality not only from that clip we just heard from Travis, but it also came up in my interview with Gary. >> if it's quality, it's better than something that's not quality by virtue of someone caring about it. >> right. I totally agree that caring makes things better. for example, I care about this presentation, so, naturally, it's just a little bit better than if I didn't care about it at all. so now, I feel like we should dig into, what is care? okay, we're going to stick with a few interview clips from Gary so you can hear more of the full conversation. so I asked him, "how would you describe care?" >> just that someone, excuse my french, gave a [beep]. >> [laughter] I'm not sure if that's a wwdc first, but it's simple. I like it. [laughs] really, what he's saying here is that care is a motivator. so how do you look at care in design? >> I look at it from 2 lenses of care. did I care enough to make it the best it could be? but do I also care about what your experience is? be it you. be it my mum. be it my next-door neighbor. be it anybody around the world. you have to kind of, sort of take yourself out of the equation, put yourself in their shoes so you can be sure that their experience is a quality experience. so you have to care enough to do that. it's not just about caring about your own sense of, "oh, I like my design, and I cared enough to make it good for me." it's about it being good for as many people as possible or for the target audience, if it happens to be a more narrowly focused thing. >> right. so when I heard this, I was just, I wanted to know how, immediately. how do you design that experience for others, and how do you know when you've made progress? >> I think sometimes we look at a tangled mess of problems that we need to solve, and if, at the end, you can look at the result and go, that is so much better, and if it came easy, it wouldn't be as fun, but the fact that you sweated over it, that you really worked hard at it, that it gave you sleepless nights, that you poured late nights and weekends into solving those problems, combined effort, team effort, the end result is so much more satisfying. I love it when we work hard and get there more than when ideas just come easily. I worry that we've actually missed something by not working hard. if it's too easy, we've become complacent, and I don't think you get anywhere rewarding without doing hard work. >> I really understood this point about working hard after Gary related this to mountain biking. we talked about this for a while, so I'm just going to summarize that conversation here for you today. essentially, you have to work really hard to get to the top of the mountain, and then you can have a ton of fun on the descent. now, it's not as much fun if you just started at the top and went down because it's really all of that time, and effort, and sweat that brings you to the top of the mountain that makes the view all that more beautiful and makes the ride down so much more fun. so in life, care naturally gives more time and effort because you have a passion to achieve your goals, and you'll do whatever is needed to meet your own expectations. and yeah, that's totally a lot of work, but that hard work has a payoff, and it's really satisfying. and the payoff, well, that's why you did it in the first place, right? you have a goal, and you make it happen. that's just awesome. so quality is all about care, and because you care, you're This segment delves into the concept of "considered" design, emphasizing the importance of thoughtful attention to detail and the avoidance of randomness. The discussion uses an analogy of wall panels to illustrate how even subtle imperfections can detract from the overall perception of quality, showcasing the significance of meticulous craftsmanship in achieving excellence.This segment explores the connection between quality and care, revealing that the effort and dedication invested in a project are palpable to users. The discussion highlights the importance of considering the user experience, shifting the focus from self-satisfaction to user-centric design. The segment also introduces the concept of "care" as a crucial motivator in design.This segment emphasizes the importance of hard work and dedication in achieving high-quality design. Using the analogy of mountain biking, it illustrates how the effort invested in overcoming challenges contributes to the overall satisfaction and appreciation of the final outcome. The segment underscores that the most rewarding achievements often require significant effort and perseverance. This segment presents a compilation of diverse perspectives on "quality" from various designers, highlighting the subjective nature of the term and its dependence on individual values and priorities. The varied responses reveal that quality is not a monolithic concept but rather a multifaceted one, shaped by individual experiences and expectations. This segment discusses the pervasive influence of quality on our daily lives, extending beyond digital products to encompass various aspects of our experiences. It highlights the expectation of quality in different contexts, demonstrating its importance in building trust and fostering positive interactions with products and services.This segment examines the connection between quality, intention, and trust. It explains how the designer's intention to create something great is felt by the user, leading to a positive experience and fostering trust. The segment uses examples of everyday experiences to illustrate how quality is communicated not only through the product itself but also through the entire experience. This segment discusses the importance of creating simple, easy-to-understand apps that prioritize user experience and avoid distractions, enhancing focus and user satisfaction. The speakers emphasize the goal of making users' lives easier and more enjoyable through intuitive design.This segment explores the concept of "stunning" design in apps and games, highlighting the importance of visual polish, immersive experiences, and the creation of beautiful, almost artistic interfaces. The discussion includes the role of visual design in creating engaging and memorable experiences for users.This segment focuses on game design, specifically how to effectively teach players the rules without disrupting the immersion or hindering their exploration and discovery. The speakers discuss the benefits of active discovery over explicit instruction, emphasizing the importance of maintaining player curiosity and engagement. This segment delves into the concept of creating timeless designs, emphasizing durability and longevity over fleeting trends. It uses the example of a ringtone that remains appealing years after its creation, suggesting that this principle applies to visual and interaction design as well.This segment underscores the significance of designing apps and games that have a positive impact on users' lives. It encourages designers to consider how their creations can bring joy, ease, or other benefits to the user experience, moving beyond mere functionality. This segment highlights the importance of testing designs with real users to validate assumptions and identify areas for improvement. It emphasizes the value of prototyping and gathering feedback to ensure designs are effective and meet user needs, rather than relying on assumptions or theoretical considerations. This segment compiles responses from numerous designers regarding their favorite colors, revealing a wide range of preferences and perspectives. Some designers associate colors with moods or emotions, while others find it difficult to choose a single favorite, highlighting the subjective and multifaceted nature of color preference within the design community. The responses showcase a variety of answers, from specific color names and hex codes to more abstract concepts like "glitter" or the idea of using "all of them." This segment provides a unique glimpse into the personal preferences of creative professionals and how their individual tastes might influence their design choices. This is about Crafts in design