Founders often lose sight of their ability to achieve what takes others significantly more effort. Success hinges on focus, not complexity. Many founders struggle with prioritizing tasks, often creating unnecessary complexity and distractions. The key is to identify core priorities (e.g., co-founder, product, customer), build a product the founder loves (and ideally uses), and ruthlessly eliminate distractions. Year-end reflection is crucial for refocusing and identifying what to eliminate. Ultimately, focused founders with clear goals and simple explanations of their business tend to thrive. when I talk to founders like that the uncomfortable truth that feels like it comes out is we're not really helping anyone as much as we need to like we're like our product really isn't making any customers life good enough so that um we get direction the customers pulling it out of our hands like it's we're not helping enough yeah and i really wish you know we're talking about your reflections man the companies that really help their customers they know it things get a lot easier things get a lot simpler it's a lot easier to focus when you're like I really help my my customer really appreciates when this is done this way and i can do it this way and it makes their business much better when you're like oh like you know like it's like a decoration it's like oh like well but they're not using it the right way they like when when you're not making your customers lives better it's easy to be in the fog of war and maybe it's time to step back and be like maybe we need to make a product that makes our customers lives 10x better.