Him & Hers' $1.2B annual revenue is fueled by a highly profitable digital marketing strategy. They invest nearly half their revenue (not profit) in marketing, focusing on a simple, mobile-first website, strong SEO (including a high-performing blog), and aggressive paid search and social media campaigns (especially high-quality video ads). While their organic YouTube and TikTok presence lags, their overall approach, emphasizing a clear value proposition and scalable, data-driven marketing, is highly successful. Website how this layout is unconventional is working. Works because of the brand awareness.