We discover effective methods through trial and error, but often lack understanding of *why* they work or how to replicate success with others. The "execution orientation fallacy"—prioritizing easy execution over customer needs—is a common cause of product failure. Introducing this term fosters safer team discussions and improves collective self-awareness, preventing this pitfall. This segment details a common anti-pattern in product development—the execution orientation fallacy—where teams prioritize easily executable tasks over customer needs due to aversion to ambiguity or conflict. The speaker explains how recognizing and naming this fallacy ("execution orientation fallacy") creates a psychologically safe space for team members to identify and address this issue, fostering more productive conversations and reducing product failure. The example of avoiding a high-impact task due to conflict with another team illustrates the practical application of this concept, highlighting how using the term improves team self-awareness and facilitates constructive dialogue about potentially flawed decision-making processes.