This segment outlines a structured approach to providing effective career guidance. It emphasizes shifting from a self-centered approach to one focused on the individual's career goals. The speaker details a process involving understanding individual goals, working backward to identify development needs, incorporating external feedback, and identifying patterns in feedback to provide meaningful, context-rich guidance rather than simple activity-based instructions. This segment reveals the common unconscious bias managers exhibit when providing career advice, unconsciously comparing their team members to their past or present selves. The speaker highlights how this "Delta" approach hinders effective feedback and emphasizes the critical need for managers to recognize this bias to improve their coaching. Managers often give career advice based on their own experiences, hindering individual growth. Effective feedback requires understanding each team member's goals, then providing tailored development plans. This involves gathering diverse feedback (peer, stakeholder, etc.), identifying patterns, and offering support/resources, not just assigning tasks. The key is shifting from self-focused evaluation to a goal-oriented, individual-centric approach.