This segment focuses on improving video production skills through the creation of seven additional videos. The key takeaway is that focusing on improving the craft of video making—filming, editing, storytelling—is more important at this stage than defining a niche. The speaker uses examples of diverse video topics to illustrate this point, emphasizing skill development over niche selection. This segment details the crucial initial steps for new YouTubers, emphasizing the importance of simply starting and creating the first three videos regardless of quality. It stresses overcoming overthinking and viewing these initial videos as a way to test the waters and assess personal feelings about video creation. The analogy of "first three dates" effectively illustrates the low-pressure approach to starting. you have to make the ultimate choice. And the ultimate choice is, do you want to treat Youtube like a hobby, having made 10 videos? or do you want to treat Youtube like a business and on the hobby, to business spectrum, let's say hobby is zero and business is 10. Where do you land on that spectrum? You're not allowed to pick five. And if you do decide at this point that you actually want to treat Youtube as a hobby, that's totally fine. But if you decide that, you want to lean towards the business end of the spectrum, if you decide like I would, if I were in your position, that I want to treat Youtube very seriously. And I want to treat it like a business. and I want to be a professional, rather than an amateur. when it comes to Youtube, that takes us on to level three, and level three is get smart. Now, at this point, we need to actually understand the game of Youtube. so far. In these first 10 videos, we've just been trying to make videos that we enjoy. But to really grow a Youtube channel that can potentially change our life, we need to understand what is the game that we are trying to play. And there's basically three things, there's only three things that Youtube cares about when it comes to growing a Youtube channel. And if you can get these three things, right, then you're completely off to the races and your channel will explode and you'll become a millionaire. And those three things are number one, click number two, watch time, and number three, satisfaction. So firstly, the click, this is the importance of titles and thumbnails and idea generation and concept. No one's ever going to watch your video unless they click on your video. And so the first step to success on Youtube is earning the click your titles and thumbnails and concepts need to be sufficiently intriguing that someone actually clicks on the video. Secondly, we have watchtime. Now, the Youtube algorithm cares a lot about how much of your video someone has watched, cuz. the Youtube algorithm is ultimately trying to serve the right video to the right viewer at the right time. And so if a viewer is watching a lot of your video, it means they're getting continuous value from that video. And so watch time is a great signal for the algorithm to then promote your video to more people that are similar to that viewer that watched it for a long time. So we've gotten people to click with our title and thumbnail. We've gotten people to watch the video with everything about the video actually being good. And then we want to leave people satisfied. Now, increasingly, the algorithm is talking a lot more about satisfaction. It's looking at signals according to my Youtube partner manager. who I speak to. FA regularly signals like, you know, likes and comments and things. But also Youtube has started putting these surveys for a percentage of their users that you might have seen when you're browsing Youtube, and they've got tons of other signals for viewer satisfaction. So it's not necessarily that you need to get people to watch 100% of your hourlong video. But Youtube has good ways of knowing, were people satisfied as a result of the video that they watched. So having understood the game, we now need to talk about strategy. And this is where we're allowed to start thinking about our niche. But at this point, we have to think, okay, there are zillions of videos uploaded to Youtube every single day. And so your video needs to add enough value for the person on the other end, to think that it's justified as an investment of time and attention on their part. you're not just competing with the other stuff that's on the side of Youtube in the suggested videos and watch this next. you're competing with their phone, you're competing with things happening in their real life, you're competing with every other distraction in this person's life. So this is where strategy comes in and this is where it's really important to figure out what is our niche. Now the way that I've been teaching this for the last 3 years on my Youtuber Academy, I think makes a lot of sense and that's you know the question of niche gets people focused on the wrong things. I think a niche is actually two things. It's a target and it's a value. So in the start of my Youtube journey in 2017 the target for my Youtube videos was people applying to medical school in the UK. And the value I was giving them was helping them get into medical school in the UK. Okay, and that is a very clear target and a very clear value proposition, which is how my channel grew in those initial days. Now, in our Youtuber Academy, we have a whole like 2--hour long session where we talk about how to figure out your target and your value proposition. But kind of long story short, basically, what you want to do is you want to figure out what are your own interests and what are your own strengths and what are your own unfair or competitive advantages? And who are the people that you could potentially help or serve with your content? And then you kind of combine all those things. and you make a few hypotheses about, okay, I could potentially be helping small business owners manage their accounts, or I could be PotentI helping dentists run better ads on Facebook or it could potentially be helping students in Indonesia get better at studying for their exams, like whatever that target and value is. Those are different niches that you could potentially enter with your Youtube channel. And so that answers the question of why should someone watch my videos? It's like, I'm, the videos are targeted to that person. And I'm giving value to that person. And therefore, people are watching my videos for the value that they get, whether it's entertainment or education or inspiration. there's always value that people want to get from your videos, Otherwise, they wouldn't watch them. And do Youtube well unless of course, you quit your job from day one and that kind of like again I'm assuming if I start Youtube completely from scratch I don't have the ability to quit my day job and this is quite a lot to do. There's a lot of stuff you have to do to be good at Youtube. and it's really really really hard to do it in you know 5 to 10 hours a week. But what I've learned over the last 6 years and I'd incorporate this kind of knowledge into my starting Youtube from scratch is that if I build systems systems and leverage then I actually can do Youtube in somewhere between 5 and 10 hours a week. And again this is thinking like a business. It's like if you go into any Mcdonald's anywhere in the world you'll get basically an identical experience because the systems and processes that Mcdonald's have built are absolutely incredible. You can put any 16 year-old into any of the positions at mcdonald's basically and they'd give you the same result because the systems are so good. So what I'd be thinking is how do I build systems for my Youtube channel so that I can create valuable content that my audience finds interesting and useful within my niche that's strategically aligned to what I want to do but it in a way that doesn't take up large amounts of time. Now if you've got to the end of this video and you're interested in potentially building systems for your own Youtube channel and saving a lot of time that's exactly what we teach on my parttime Youtuber Academy and we're going to be doing our final life cohort of the course in April and May of 2023 So this is the last time we're doing a life