This segment details a unique perspective on idea generation, highlighting the subconscious mind's role in insights and how relaxed states (like showering) can spark creativity. It then transitions into a practical approach to research, using the example of Dhruv Rathee's video on Project Cheetah to illustrate the importance of starting with basic, general knowledge and employing the 4W1H formula to delve deeper. research published on this topic before?? when was it done?? So creators make a template beforehand. that we have to search out these things first.. whether this topic is in these things or not.. even the reels and shots are now attached to this template.. and this template goes ahead and matches your story. with which you monetize it.. we will understand how later. you just need to know this formula.. 4w1h so half of your research ends there.. now let's take our own example.. whenever we make videos, the first research topic we pick up is audience retention.. what does the audience like to see?? which we get to know from the videos of competitors.. if you are a creator or want to become one,, you will have to play with keywords for research.. for example,, tools like Vidiq help you with AI.. according to your channel, what topic will be the best, its ideas are given.. but to do research on it,, you get a keyword research tool on VidiQ. where you find out how much traffic is there here.. we were talking about research., where did this Seo come from?? anyway,, there are some tools that tell you whether the research we are doing is useful or not.. these tools come in handy in that. but we talked about questions. but we don't know which questions are asked the most.. what are people thinking?? how do we find out?? what do they search?? how do we find out?? how do they book Tickets.? how do we find out?? for that,, I will tell you two tools that will help you find your questions.. the first website is AlsoASK. where you put a keyword and you will get to see all the questions related to that keyword. which people search. And apart from this,, answer the public. there you will get all the questions that people have asked related to that keyword.. yes,, you can run it three times free in a day. And it is renewed every day.. for example,, I put project cheetah here. And these platforms gave me all the questions related to project cheetah. which people ask. And now I can do this by researching these questions.. But if you ask me, what is the best research, and what is the best way?, you can do the best research.. in any topic,, it is primary data research.. all the researches that we have talked about are secondary data based.. if you want to make research valuable from 10 times to 100 times,, then you should go to primary