This YouTube video outlines a social media marketing strategy for businesses focusing on lead generation, nurturing, and conversion. It emphasizes creating compelling brand stories to connect with audiences, using strong calls to action, and following the 80/20 rule (80% valuable content, 20% call to action) to build trust and drive sales. what are the objectives of social media marketing? I am so glad you asked, there's three ofthem. you ready for it? lead generation, lead nurture and lead conversion. if you don't have those then your business is broken, and you're just creating content for the sake of content, and you're going to keep running on this hamster wheel, and you and your business deserve way more than that. every single piece of content you create to market your business on social media should be reaching and accomplishing one of these three or all of these three. lead generation, lead nurture, and lead conversion.. every single piece of content should be reverse engineering what it is that you have to sell. And how is that piece of content either generating, nurturing or converting. sometimes they can even be leading to all three.. for example,, I might have a post where I'm telling a story about a strategy that I use that changed my life., that changed my business., that helped me to make more money. And I could say, "click the link below to get access to this thing. I'm going to give it to you for free today.." that post, that piece of content, because it has a strong call to action, is going to generate a lead.. because they can click through that call to action and they can join my email list. which then, they are going to be nurtured.. but even if I back up to that post itself where I'm telling a really engaging story that I've created it with the strategy in mind. that I want to give them this epiphany, that they walk away with thinking, "that's the way that I can now also get this result." it's nurturing them before I've even generated that lead and then the conversion comes on the back end after they've opted into my email list and maybe I have a nurturing email sequence that then brings them towards purchasing. you know, a consulting call with me or purchasing one of my courses and that's the conversion. so think about how every single piece of content is accomplishing one or all of those three, lead generation, lead nurture, and lead conversion. I would recommend you actually write that down on a sticky note, put it beside your computer. so that you keep that in mind and never forget that when you're creating content. because we are not here to create content for the sake of content. that's like throwing spaghetti at the wall and seeing what sticks. you might be thinking, "well, how do I create a strategy if I've never done this before? I got to test my content." absolutely, but you're also going to test your content with intention. as a new business or an existing business these following tips are going to be really important for you, to make sure that you have them in place. first of all, is your branding so that people can recognize you. if I were to say to you right now, just do it.. what does that make you think of? Nike, right? if I showed you these golden arches. what would that make you think of? Mcdonald's, right? they have these images or they have this slogan that is recognizable all over the world. think about how you can create your branding to be memorable for your audience. something that they resonate with. something that they get a feeling about. I mean, I don't know about you but I think about Nike, and I think about athleticism, I think about excellence, I think about hard work and determination, and perseverance. I think about Mcdonald's and I think about happy meals. I loved having meals as a kid. it made me happy. it was this like fun experience with my brother, my little brother, or my parents, or my friends. you know, the birthday parties and the jungle gyms and stuff.. it's a fun experience for me.., what do you want your business to be about? And how can you make sure that everything you put out on social media is aligned with that branding? the other piece of creating your branding is going to be the stories that you tell., so I recommend for every client that I ever work with, or for anyone that ever listens to these videos to create a story inventory. write that down., story inventory.. what is your story?? you have multiple stories. you have your origin story of how you came to be, who you are today., what was the thing that encouraged you to grow or start this business that you have,? And what are the pivotal moments along the way that taught you lessons or shaped you into who you are today?? I would actually recommend having a Google Doc or a huge notebook, where you just brain dump all of your stories.., this might be childhood lessons., it might be experiences with your family,, it might be you discovering your expertise or your skills, or what it was that, encouraged you to start this business that you have today., And anytime you create a piece of content, you can go to your story inventory and share one of those stories in your content, that people are going to resonate with.., the reason why I urge you to tell stories in your content is because stories stand the test of time.., stories have been brought through from generation to generation.. the things that carry on our culture or generations of wisdom is the stories that we tell, and that we carry on., And as you tell these stories, people resonate with them.., they're captivated,, they move in closer, they want to hear them.. think about your favorite movies that you love to watch. you're following a storyline. you're connecting with the protagonist, the main character. you're on the edge of your seat watching them as they go through their trials and their tribulations and by the end of the movie why do you feel that adrenaline rush or sometimes that like serotonin or dopamine hit? that you just love this character that you fall in love with over the last like an hour and a half to two hours. well, it's because you've watched their journey from start to finish. it's that you watch them hit rock bottom. you watch them climb their way up and because of that, you cheer louder when they win.. whether that means they got the girl or landed the dream job or won the race.. when I first started my business I was a social media manager and I was also a full--time dental hygienist. that was one of my first jobs is, I was doing social media for the dental office I worked at and sure I could have made posts about how many times a day to brush your teeth and and fun facts about cavities and fluoride and stuff. but that's not the stuff that makes people stop scrolling. that's not the stuff that captivates them and makes them think about it for for days on end. the stuff that makes them stop what they're doing and pay attention is the story. so, I would find stories from the people at our office or I would make up a funny story about our office goldfish and that's the thing that gets a reaction. so think about that as you're creating your content. there's nothing wrong with sharing those fun facts and those tidbits. but can you tie it into a story that people will actually stop the scroll and pay attention to? now before I tell you about my proven tactics to landing your dream clients through social media. make sure that you hit that subscribe button. if you're an entrepreneur and you're looking to up--level and grow and scale your business, make sure to subscribe. the first one is a strong call to action at the end of every single video. remember when I was giving the example about lead generation. maybe I tell this really great story and I segue it into giving them the answer to that if they click the link below and they get the PDF, or the ebook or they watch the next video or they sign up for a webinar. whatever that thing is that next step that I want them to take. by telling them what to do, by inviting them, that is a call to action. that's me saying, "here's the next step that you can take to get more value from me. click the link below." it's a strong call to action. when I first started creating content on social media I didn't know what that was. I didn't know that I'm supposed to tell them what to do next. I think I kind of assumed like, "well, if they like the video, maybe they'll subscribe or maybe they'll reach out to me, maybe they'll email me." you can't assume that because they don't know that they're supposed to do that or they don't have a reason to. you have to give them a reason to act. so having a strong call to action telling them where to go, that's where you also get to actively pursue that relationship. it's like being on a date with somebody, if you were on a date and you wanted to have that second date.