Google Trends for SEO | Highlights and Annotations by Gistr.

This Google Trends tutorial explains how to leverage Google Trends for SEO. It covers four key applications: tracking rising topics, keyword research, content calendar creation, and YouTube video strategy planning. The video details how to use Google Trends' features to identify trending searches, analyze related queries and topics, and understand audience location and preferences to create effective, relevant content. Search engine optimization or Seo focuses on two main areas helping search engines understand your content and also helping users find your site by improving your presence in search results. I would hate to be the first one to tell you, but there are no special secrets that you rank your site first on Google. You can use Google trends to identify terms and topics that are relevant to your target audience and identify which of them has a high or fast growing search volume. let's say you have a cheese website, and you'd like to know what people are searching. REL to it. The first thing you can do is to search for the topic, cheese and check the trends for the past 5 years. It seems pretty stable. If you scroll down, you'll find two cards, one for related topics, and one for related queries. choose top in the drop-down to get ideas on which topics and queries already generate a lot of interest and choose rising to get a sense on what has been getting more attention lately. don't forget to look further through the pagination. If available, you'll notice that there may be queries in other languages. You can use that to decide whether you want to translate your content or keep it only in your main language. We discussed how to analyze different languages. In our video on advanced tips. So check it out if you're interested in learning more about it. You can also compare different types of cheeses to identify content gaps on your side example. let's compare guer bri paresan, ricot and cottage. If you see this data and you realize you don't have a recot section on your site you might be missing out on traffic. When you scroll down this page you'll find data for each of the selected cheese types. you'll see which country searches for which cheese and also related queries for each of them. Lastly, you can use the related search terms card to find close variance to your main keywords. You can do that by looking at the search terms you're focusing on and checking related terms that could also be relevant to your audience. Hopefully we've given you some ideas on where to start before creating content. For example, if your audience is in the United States, maybe should create content about both Guier and Brie for Thanksgiving and also towards the end of the year. But if your audience is in the United Kingdom, you might want to focus only on brie and mostly publish with the end of your holidays in mind, and maybe throw in some stilton while you're at it, since you watched so patiently till the end, here's a bonus tip. Everything mentioned in this episode is also relevant for Youtube. searches. let's say you're trying to get more visibility on Youtube. and you're working on improving your channel Seo. There are a lot of things you should do when it comes to your video content. But you can can start by focusing on your video titles and descriptions. Suppose you're considering two different areas to create videos for cheese recipes and cheese sandwiches. search for both terms on Google trends. And you'll find something similar to this depending on the time frame You look at here. we're looking at web search results and you can see that searchers are more interested in recipes than in sandwiches. However, when you change from web search to Youtube search, you can see that the trends are the opposite. People are more interested in cheese sandwiches on Youtube, Try applying this kind of analysis and others. We discussed previously when defining your Youtube video strategy. It's important to understand your audience. before you start investing in video creation. Google trends can help you avoid smelly content strategies. Google trends can help SEOS into four main areas, staying up toate with the rising topics and terms performing keyword research, creating a content calendar. And to know the fourth, you'll have to watch the video till the end. Let's go into each of them in detail. One of the important aspects of Seo is to be continuously on top of rising trends, knowing when a new topic or search term is becoming popular in your industry. For example, if you do seo for a fashion company, you might want to know when new brands are starting to rise. If you cover sports, for a news company, you might want to know when important athletes are in the media, or if you sell computers, you might want to know which models are getting more popular. If you know, a search term is rising or likely to rise in the future, you can get ready with high-quality content for search users, but you need to