RCI, a startup specializing in small language models, advocates for owning, not renting, AI models. They argue that owning models offers benefits like improved data privacy, better model adaptation to specific use cases, and optimized cost performance. RCI leverages open-source models, enhancing them through proprietary training techniques to create high-performing models like Supernova (a 70B parameter model outperforming some closed-source competitors), available on Hugging Face. Their mission is to replace closed models from providers like OpenAI and Anthropic, offering superior cost-effectiveness and performance.