This segment details a structured approach to delivering negative promotion news, emphasizing owning the decision, providing objective reasons, and avoiding blaming external factors. The speaker stresses the importance of identifying concrete performance gaps and communicating them clearly to the employee, illustrating the importance of transparency and constructive feedback in managing expectations and maintaining professional relationships. The inclusion of the "antithesis principle" highlights the ethical responsibility of managers to avoid the very behaviors they criticize. Delivering tough promotion news requires proactive management. Monthly career chats proactively set expectations, offering coaching without performance pressure. When delivering negative news, own the decision, cite concrete reasons for the outcome, and avoid blaming others. High organizational credibility significantly improves advocacy success.