AI × Creativity: Skills for Innovation in the Intelligent Economy Key Themes & Insights 1. AI's Impact on Film & Creative Industries Pre-Production Revolution AI has dramatically transformed the pre-production phase of filmmaking. Ideas that once existed only as written pages or pencil sketches can now be visualized before shooting begins. Filmmakers making big spectacle movies can now watch their films virtually before they even begin shooting. Visual Effects Transformation What used to take 3-5 days per shot now takes 2-3 hours. The workflow has shifted where one or two layers are worked on by human artists, while the rest is processed through AI. , What Remains Human-Centered Storytelling fundamentals - The base of everything remains the ability to construct and tell a story Cultural context and social literacy - Understanding culture, roots, and art Clear articulation - Those clearer with ideas will use AI better Emotional and behavioral intelligence - Critical for binding audiences with emotions from the first frame , 2. Evolution of Creative Education in India Historic Shift with National Education Policy India's first education policy excluded creative arts, performing arts, design, and sports from formal consideration. The National Education Policy has changed this, allowing students to pursue these from sixth grade onwards. , Structured Learning Framework Level Grades Purpose Foundational 6th-8th Building basics Consolidation 9th-10th Strengthening skills Professional 11th-12th University preparation Key Educational Innovations Professor of Practice - Allows industry professionals without formal degrees to teach Continuous practical assessment - Replaced traditional 3-hour written exams with ongoing practical evaluations Curriculum agility - Curriculum must change every semester from third semester onwards due to rapid tool evolution 3. Hyperpersonalization in Business Make My Trip's AI Approach The company leverages 20 years of data from 50 million Indian travelers to shift from mass platform storytelling to one-on-one hyperpersonalized conversations. , Core Principle : Don't implement AI for the sake of doing it—only if it solves a real consumer problem. Practical Applications Chatbot "Myra" addresses friction points the app cannot solve Helps first-time international travelers with cognitive load (visa processes, airport transfers, baggage handling) Continuous learning from consumer interactions 4. Workforce Transformation & Corporate Learning Cognizant's Key Observations Blurring of Traditional Roles Five years ago, developers, consultants, and creative people had distinct roles. Today: Developers work on design to create solutions Consultants use AI to define prototypes Designers use data and analytics for decision-making , Three Foundational Capabilities for the AI Era Problem Framing - Understanding what problems need solving Creativity - Solving problems creatively Decision Making - Determining the right choice among AI-generated options , Case Study: Vibe Coding Hackathon 50,000 employees generated 30,000 working prototypes in one week Won Guinness World Record for largest vibe coding event Demonstrated that with the right tools and safe environment, creativity becomes a shared capability , 5. India's Skilling Infrastructure National Frameworks Framework Purpose National Skill Qualification Framework (NSQF) Standardizes learning from Level 1 (class 5) to Level 8 (PhD) Academic Bank of Credit (ABC) Stores learning points DigiLocker Trusted record keeper for credentials APAAR ID 12-digit unique academic identifier for lifelong learning Shift in Learning Patterns Shelf life of skills has reduced dramatically Moved from 400-600 hour courses to stackable micro-credentials (10-90 hours) , Future Skills Prime Platform 450+ courses from industry partners (Microsoft, IBM, Salesforce, Adobe) 26 lakh learners onboarded 1.80 crore digital badges awarded 60% of learners from Tier 2, Tier 3, and beyond cities , 6. Recommendations for Students & Educators What Industry Leaders Look for in Portfolios Leader Key Quality Dr. Abhilasha (NASCOM) Progression and lifelong learning mindset Rana Daggubati Depth in culture and creativity Rajesh Singh (MakeMyTrip) Risk-taking and learning beyond course requirements Sarang Agarwal (Cognizant) Decision-making capabilities in real context Dr. Ashish Kulkarni Storytelling ability Call for Interdisciplinary Education New degree nomenclatures proposed: Bachelors of Creative Arts and Sciences Bachelors of Performing Arts and Sciences Bachelors of Immersive Arts and Sciences (for XR and gaming) Art, science, technology, and engineering must work together for future success. , 7. Practical Actions For Industry Partner on train-the-trainer programs at scale Develop regional language versions of creative tools Integrate AI into practical subjects, not just as standalone courses For Educators Move from lecture-based to hands-on learning Assess continuously rather than through traditional exams Update curriculum every semester to keep pace with tools For Students Build cultural literacy and storytelling skills Become comfortable with multiple AI tools Focus on ideation and IP creation rather than just tool usage Rana Dagupati discusses how AI is dramatically transforming the film industry, particularly in pre-production by allowing filmmakers to visualize stories before shooting and in visual effects by drastically reducing production times, while emphasizing that human storytelling and cultural context remain essential for creative ideation and effective communication. TL;DR: A panel of industry and education leaders discusses the transformative intersection of AI and creativity, emphasizing its impact on filmmaking, education, and workforce skilling for innovation in the intelligent economy. The Gist: Topic: AI × Creativity: Skills for Innovation in the Intelligent Economy Core Concept: This global roundtable explores how Artificial Intelligence (AI) is redefining creativity, driving innovation, and reshaping skill requirements across various sectors, particularly in India's emerging intelligent economy. The discussion highlights the integration of AI in creative processes, its implications for education and industry, and the essential human skills that remain irreplaceable. What Happened or Core Concept or Problem Solved: The session, organized by Future Skills Prime (a NASSCOM and Ministry of Electronics & IT initiative) in collaboration with Adobe, features a panel of accomplished leaders discussing the symbiotic relationship between AI and creativity. It addresses the challenge of adapting education and workforce development to the rapid advancements in AI, ensuring individuals are equipped with both technical and foundational human skills for the future. How it works or Key Steps: Filmmaking Transformation : AI dramatically impacts pre-production by allowing filmmakers to visualize stories and even "watch the film" before shooting, accelerating the ideation phase , . Post-production, especially visual effects, is significantly sped up; tasks that once took days can now be completed in hours with AI assistance . Education Policy & Curriculum Changes : The National Education Policy (NEP) in India now integrates creative arts, performing arts, design, and sports from the sixth grade onwards, breaking traditional academic silos , . Curriculums need to be fluid, changing every semester in higher education due to the rapid evolution of AI tools and filmmaking techniques . A "professor of practice" model is being introduced to allow industry experts without formal academic degrees to teach . Assessment methods are shifting from traditional written exams to continuous practical evaluations for creative fields . Industry Application (MakeMyTrip) : AI enables hyper-personalization in customer communication and content delivery, moving beyond mass marketing to one-on-one conversations , . Chatbots (e.g., Myra) are used to solve customer friction points during travel planning, continuously learning and improving the user experience . Workforce Skilling (Cognizant) : AI shifts the focus from how work is done to how value is added, blurring traditional role definitions , . Core capabilities like problem framing , creativity , and decision-making become paramount . Creativity is recognized as a foundational, shared capability across all roles, fostered through safe environments and experimental tools , . Learning is becoming hyper-personalized and integrated into the workflow, using AI to deliver content in various formats (e.g., storytelling, Socratic method) , . Skilling Infrastructure (NASSCOM) : India's National Skill Qualification Framework standardizes learning from foundational to PhD levels . The "shelf life of skills" has reduced, necessitating stackable micro-credentials and shorter courses (10-90 hours) instead of lengthy programs . A National Credit Framework, Academic Bank of Credit, and DigiLocker provide verifiable credentials and a comprehensive record of lifelong learning , . NASSCOM partners with industry (e.g., Adobe) to offer vetted courses on its Future Skills Prime platform, reaching learners in Tier 2/3 cities and beyond , . Key Learnings or Insights or Features or Takeaways/Advice: Human Domain : Despite AI's advancements, storytelling, cultural context, social literacy, clear communication , and the fundamental ideation of concepts remain distinctly human-centered skills , . Literacy for AI : Individuals need to be "tech literate" to understand what each AI tool offers, not necessarily to code . Curriculum & Language : There's a strong need to adapt educational content and software tools into regional languages to reach a broader base of talented artists and students in India , . Shift in Pedagogy : Education must move from siloed disciplines (arts, science, commerce) to liberal arts and multi-disciplinary frameworks that integrate art, science, and technology . Skilling for All : AI empowers mass-scale skilling initiatives, enabling access to emerging technologies and creative tools for individuals at all levels, including MSMEs and grassroots workers . Student Portfolio Advice : Panelists advise students to demonstrate: Being a lifelong learner . Depth in culture and creativity . Taking risks and learning beyond formal courses . Strong decision-making capabilities in the context of AI . The ability to tell a story . Key Topics and their corresponding ID's: AI in Filmmaking -> , , Human Creativity & Skills -> , , Education Policy & Skilling -> , , , , AI in Industry/Marketing -> , , , Workforce Learning & Development -> , , Adobe & NASSCOM Partnership -> , Panelists share crucial qualities they seek in student portfolios for hiring, highlighting lifelong learning, cultural depth, creativity, risk-taking, decision-making capabilities in AI context, and storytelling ability, offering valuable insights for students aiming to build impactful professional profiles. Dr. Abhilasha from NASSCOM details the tremendous evolution of skilling in India, highlighting the implementation of a national skill qualification framework (NSQF) for standardized learning. She discusses the shift from long courses to stackable micro-credentials (10-90 hours) due to reduced skill shelf-life and introduces the National Credit Framework with Academic Bank of Credit and DigiLocker for trusted credential management, streamlining career progression and employer verification.